The Evolve Festival is known for being one of
the leading Canadian music and cultural festivals.
Hosted near Antigonish, Nova Scotia every year,the
festival (founded by Joe MacEachern in 2000) is a
three-day event designed to bring awareness
about sustainable living to the youths of today.
The festival identity focuses on the cultural and
social aspects and addresses the lack of cohesion
of the previous design by creating a consistent
visual system for the poster,tickets and event
program. The benefit to the organizers is that
this approach depicts an accurate representation
of the event, allowing them to spread the word
about what the festival is while appealing to what
the festival is while appealing to their audience.
The type used and colours used in this poster are
meant to invoke the same feeling that you would
get if you visited a concert held at night.